Brands need strong foundations, clarify their objectives.

Governance

Align leadership.

By examining strategic objectives, Lab helps align leadership with the future.

Lab looks to your leadership team to measure the strength of their brand decisions and how best to manage them towards the future. We assess the depth of your objectives and the effectiveness of your communications.

Governance evaluates

Ideology.

Determine the clarity of 
your vision and core 
ideology.

Organisations that enjoy enduring success carry strong core values and a core purpose. Lab measures the sustainability of your brand ideology in light of an ever-changing world.

Objectives.

Measure the weight of your mission and strategic 
objectives.

Organisations should exhibit ambitious plans to ignite and energise their people. Beginning with your business model, Lab evaluates the effectiveness of your offering, strategy and mission.

Architecture.

Assess the validity of your 
brand and product 
architectures.

Brands and their product offerings should be arranged in the most impactful way in light of their function and market perception. Lab ensures they are practical and intuitive.

Positioning.

Review the strength of your brand’s position in the marketplace.

By analysing your competition, Lab reviews the uniqueness and effectiveness of your brand’s positioning in light of its purpose, identity, features and benefits frameworks.

Identity.

Analyse the configuration 
of your brand’s internal and external identities.

Discovering your brand’s internal identity and packaging it with differentiated, persuasive and memorable brand elements become your brand’s exterior image. Lab audits the systems behind your brand and visual identities.

Experiences.

Measure the long-term influence of your brand experiences.

Loyal relationships stem from the ability to engage and elevate experiences long-term. By assessing your operations, Lab evaluates the potential lifetime value of your customers and employees.

Stories

  • Robert Goodwin | Cube

    Quietly thriving for years in commercial finance, Cube decided it was time to develop a new vision for its brand and embark on a transformative journey into the next decade.

    Read Story

  • Nathan Krneta | Krneta

    Dedicated to setting a new standard in certification and compliance, discover how Krneta gained the strategic guidance necessary to take its brand to the next level.

    Read Story

  • Lauren McCormack | McCormack

    Once deciding to rejuvenate its brand and communications strategy, McCormack sought a partner that didn’t hold back in highlighting the necessary changes it needed to make.

    Read Story

Governance helps

Instill meaning and demonstrate brand purpose.

Successful brands stand for something more, living and breathing their values each and every day.

Align your offer with the needs of your customers.

Fueling a culture of curiosity helps service the unique needs of your market and it’s customers.

Develop systems to ensure a consistent image.

Powerful brands don’t succeed by accident, well-considered foundations create lasting memories.

More modules

Mobilisation.

Analyse your people and operations thoroughly to uncover what truly makes them tick and succeed.

Experience.

Evaluate the competitive strength of your brand within the marketplace effectively and strategically.

How can we sharpen your brand fundamentals? Let’s talk.