Robert Goodwin.
Cube | Finance
Above | Rob Goodwin and Scott Porter engage the team in strategic conversation
“When you’re investing substantially in your brand and everything associated with it, you want to make sure you’re getting the best outcomes you possibly can be, and that’s where LabWorkshop made good business sense for us.”
New attention for new audiences
A successful foundation.
Cube Finance has quietly thrived for years in the commercial finance space. Founded on a solid foundation of relationships and word-of-mouth referrals, Cube Finance has never focused on its brand identity or utilised social media platforms to its advantage. However, with a vision to elevate their brand and embark on a transformative journey into the next decade, Cube Finance turned to LabWorkshop, for expert guidance and strategy. The driving force behind this ambitious transformation is Cube Finance’s Director, Rob Goodwin.
Change often begins with a trusted recommendation, and for Cube Finance, this pivotal moment came through their long-term partner and friend, Ray Chamberlain. Ray’s endorsement served as the catalyst that led Cube Finance to discover LabWorkshop’s transformative approach to brand strategy.
A vision for the future.
Cube Finance has undeniably been a success story in the financial sector. However, their lack of attention to brand development and the absence of a digital footprint meant they were missing out on a vast potential audience. Rob and his team recognised that to secure a strong foothold in the next decade and beyond, they needed a robust brand strategy and expert guidance to light the way.
Above | Nurturing a warm and welcoming culture has always been a central focus at Cube
“We aren’t the experts in branding, so having someone provide a full-scale evaluation of our business before committing to the rebranding process helped us invest in the right places. It was simply a bonus that their team could also deliver on the recommendations put forward.”
The next decade and beyond
Support from start to finish.
In Rob’s words, “The LabWorkshop team provided a foundation that supported us through a rigorous process, culminating with a brand strategy, positioning, and the development of our new website. Each step of the way, we have been kept consistently informed, and the team has proven their ability to provide support through all project stages, from early-stage roundtables to the development and production of brand experiences and the tools we require to move our brand into the next decade. Their highly involved process and exceptional communication commitment assured me we were in good hands.”
Investing in the right places.
For Rob, the transformation of Cube Finance was not just about rebranding; it was about embracing the future with confidence and a clear vision. “We didn’t just want a creative agency to come in and revamp our visuals or update our website; we needed someone to help us understand what we were doing right, what we could be doing better and what we were completely ignoring. The last thing we wanted was to be telling someone what we wanted. We were chasing someone who would tell us what we needed”.
“When you’re investing substantially in your brand and everything associated with it, you want to make sure you’re getting the best outcomes you possibly can be, and that’s where LabWorkshop made good business sense for us”, says Rob. “We aren’t the experts in branding, so having someone provide a full-scale evaluation of our business before committing to the rebranding process helped us invest in the right places. It was simply a bonus that their team could also deliver on the recommendations put forward”.
Cube Finance’s journey is an inspiring example of how expert branding and strategy can transform even the most successful businesses into future trailblazers. As Cube Finance takes its first steps into a new era, the financial world eagerly awaits the impact of this remarkable transformation.
Above | Deep exploration continues to drive the workshop process