Impact

Become memorable.

Understand the disparity between internal and external brand perceptions.

With competing brands using every possible advantage to gain market share, maximising brand impact has never been more important. Review the impact your brand is having on those that matter most.

How can we strengthen the impact of your brand image? Let’s talk.

Impact topics

Brand architecture.

We determine the most impactful arrangement of your brands in light of their function and market perception as a crucial measure of sustainable brand management and to ensure they resonate with intended target audiences.

    • Review the structure and organisation of your company’s portfolio.

    • Assess the positioning of your brands, products and services.

    • Examine cross-selling opportunities across your brand architectures.

    • Determine optimal resource allocation within your portfolio.

Positioning.

By analysing your competition, we review the uniqueness and effectiveness of your brand's positioning in light of its purpose, identity, features, and benefits frameworks, enabling us to summarise your brand’s broad impact on the market.

    • Assess the strength of your positioning compared to competitors.

    • Spot opportunities for enhancing your positioning and market share.

    • Determine ways to differentiate your brand from others in the market.

    • Outline how best to become valuable and credible to your audiences.

Visual identity.

The integration of differentiated, persuasive, and memorable brand elements lays the foundation for your brand’s exterior personality; we’ll score its impact and analyse its cohesiveness and consistency across brand experiences.

    • Review the effectiveness of your brand’s visual elements.

    • Outline your visual identity’s weaknesses and areas for improvement.

    • Learn what it takes to build and maintain a visually impactful identity.

    • Compare your visual identity with that of your competitors.

Design systems.

The compositional systems of a visual identity form the most recognisable and immediate representation of your brand; they should be consistent, flexible, and robust; we’ll test its ability to simultaneously flex whilst remaining congruent.

    • Assess the effectiveness of your brand’s current design systems.

    • Identify efficiencies that could be achieved with stronger design systems.

    • Assess your brand templates and guidelines for adequate support.

    • Determine the best approach to strengthen your operational systems.

Information architecture.

With careful consideration, structured information promotes clarity of message and a more efficient representation of your organisation and product offering; we’ll assess your brand’s ability to engage and maintain customer attention.

    • Determine whether your information is easily accessible.

    • Assess the clarity of your categorisation hierarchies.

    • Identify confusing information structures that need improvement.

    • Ensure your information systems are coherent and intuitive.

Brand content.

Compelling content assists in building awareness and meaning around a brand’s positioning and personality attributes; determine if it creates meaningful interactions that drive brand preference and esteem.

    • Understand if your brand content is having the desired impact.

    • People connect with stories; review whether you’re telling the right ones.

    • Analyse competitor content to find opportunities for differentiation.

    • Ensure your content is helping people identify what you stand for.

Touchpoints.

Do customers feel something when they explore your touchpoints? How well do they capture the meaning of your brand in their experiences, evoking emotions and forging lasting connections with your business?

    • Review the effectiveness of your existing touchpoints.

    • Identify areas for improvement that could be made for a greater impact.

    • Benchmark competitors to ensure market expectations are exceeded.

    • Uncover new touchpoints that could improve your customer journey.

Communications.

Are your communications rich and memorable? Do they inspire engagement and lead audiences to explore your brand in alignment with their intended customer journey, creating a seamless and captivating experience?

    • Review whether or not your communications achieve cut-through.

    • Compare with competitors and set communication benchmarks.

    • Target areas for enhancing your communications efforts.

    • Identify systems that help streamline communication creation.