Reach

Accelerate interest.

Reach your audience and break through the growth ceiling.

Many businesses operate in the shadows, performing adequately but knowing deep down that their brand is little-known to the greater market. Lab identifies areas of opportunity and improvement to allow your brand to become sought-after.

How can we help your brand reach new audiences? Let’s talk.

Reach topics

Brand awareness.

Consistent awareness efforts are crucial in developing brand salience and building knowledge around your offerings; examine the impact and effectiveness of your marketing communications to help improve brand reach.

    • Bring awareness and recognition to your brand.

    • Finally, stop your brand from operating in the shadows.

    • Increase consistent exposure to your brand.

    • Penetrate new market segments and audiences.

Media and advertising.

With the correct brand attributes at play, media and advertising will help expose your brand to the masses; outline the best possible way to use these mediums to increase brand recall and recognition.

    • Evaluate your existing media, advertising, and PR endeavours.

    • Identify media plan efficiencies and uncover areas for improvement.

    • Formulate an effective media and advertising strategy for your brand.

    • Expose your brand to the masses and make an impact.

Customer journey.

There’s a time and place when your audience prefers to discover your products; verify the ideal framework that offers the greatest opportunity to satisfy and delight them, tailoring your distribution strategies to meet their unique preferences.

    • Gain insight into your audiences’ preferred interactions.

    • Establish a clear plan for where best to engage customers.

    • Develop a resource allocation framework.

    • Utilise this knowledge to curate strong and impactful brand experiences.

Channels and platforms.

Identify which marketing channels and platforms are most appropriate to your customer’s preferences; learn how to integrate them within their respective customer journeys to help create a cohesive and seamless omnichannel experience.

    • Identify the areas where your audience is most likely to pay attention.

    • Assess your brand’s activity on the channels you currently use.

    • Determine the most suitable channels and platforms for your brand.

    • Develop a potent framework to leverage them to your advantage.

Technology.

Harnessing technology to drive and track key engagement measures is crucial in building sustainable brand awareness; test your existing data systems to ensure their efficiency, accuracy and uncover areas for improvement.

    • Understand how to use tracking technology to your advantage.

    • Assess the suitability of your current technology stack.

    • Leverage data to build strong brand awareness.

    • Ensure your resource allocations are delivering quality information.

Measurement and iteration.

Systematic monitoring of your awareness efforts is crucial in tracking long-term brand performance; validate the accuracy and utility of your existing operations to make informed decisions and help maintain a competitive edge over time.

    • What gets measured almost certainly gets managed.

    • Monitor your brand’s long-term performance and equity.

    • Understand which measurements make sense for your brand

    • Develop a brand strategy supported by real data and metrics.