Brands require unique experiences, analyse their impact.

Experience

Strengthen image.

Determine how relevant your brand and image is to your audiences.

Lab evaluates the impact, consistency and memorability of your brand experiences across your touchpoints and communications. Fundamentally, we assess how well your brand functions within the marketplace.

Experience evaluates

Awareness.

Measure your current brand and market awareness.

Consistent awareness efforts are crucial in developing brand salience and knowledge around your offerings. Lab examines the effectiveness of your marketing actions.

Digital.

Review the channels and platforms where your brand is active.

Identify which marketing channels and platforms are most preferential to your audiences and how best to delight them. Lab helps outline ways to integrate them into your future strategies.

Communities.

Assess the relevance of brand communities to your brand.

Brand communities are sparked by a shared interest in a purpose greater than your product offering alone. Lab assesses if resonance is achieved among your audiences.

Touchpoints.

Assess the effectiveness of your brand’s physical touchpoints.

How do customers feel when they explore your brand touchpoints? Lab reviews your physical and digital experiences to understand if they’re delivering your message in the right way, at the right time.

Communications.

Determine the impact your communications have on your audiences.

Effective brand communications are rich, memorable and engaging. Lab reviews your content and communications to assess if they are increasing reach and driving brand engagement.

Advocacy.

Understand how best to create long-term brand loyalty.

A successful brand is one that attracts the attention of its audience and holds it for the long run. Lab reviews customer drop-off points and outlines ways to re-engage and nurture existing customers.

Stories

  • Lauren McCormack | McCormack

    Once deciding to rejuvenate its brand and communications strategy, McCormack sought a partner that didn’t hold back in highlighting the necessary changes it needed to make.

    Read Story

  • Robert Goodwin | Cube

    Quietly thriving for years in commercial finance, Cube decided it was time to develop a new vision for its brand and embark on a transformative journey into the next decade.

    Read Story

  • Nathan Krneta | Krneta

    Dedicated to setting a new standard in certification and compliance, discover how Krneta gained the strategic guidance necessary to take its brand to the next level.

    Read Story

Experience helps

Increase brand awareness and market reach.

Drive and track your engagement efforts to help increase lead volume and sales opportunities.

Make an impact with compelling experiences.

Create brand experiences that make your audiences feel something real and authentic.

Delight customers to improve lifetime value.

Learn how to service your customers beyond their expectations to help build brand advocacy.

More modules

Assess and measure the strength of your brand decisions and their future intent with precision and clarity.

Mobilisation.

Analyse your people and operations thoroughly to uncover what truly makes them tick and succeed.

How can we enhance the effect of your brand experiences? Let’s talk.