Nathan Krneta.
Krneta | Conveyancing
Above | Baris Sahin, Jacob Ravenhall and Nathan Krneta
“We’ve always had a dedication to reinventing our industry, not just existing within it”, explains Nathan, “We engaged a LabWorkshop to get the strategic advice and guidance we needed to take our brand and communications to the next level”.
Setting a new standard
The need for a clear purpose.
Since its inception in 2015, Krneta has been dedicated to setting a new standard in certification and compliance. The company’s commitment to leading and improving while benefiting the wider community has been at the core of its DNA. However, for a company that pushes for change daily, its brand and image were not fully aligned with this vision. Nathan Krneta, the company’s founder, recognised the need for a clearer purpose, brand identity and design language to authentically convey their commitment to a new standard.
Finding the right guidance.
In May 2022, Krneta embarked on a transformative journey by partnering with LabWorkshop, renowned brand strategy and consultancy experts. A collaborative workshop set the wheels in motion for a strategic roadmap leading to their desired outcome. With this roadmap in place, Krneta’s brand identity quickly followed suit.
Nathan explains, “We’ve always had a dedication to reinventing our industry, not just existing within it. When we need legal advice, we engage legal consultants. When we need financial advice, we engage financial consultants, so with this type of thinking, we engaged a LabWorkshop to get the strategic advice and guidance we needed to take our brand and communications to the next level”.
Above | Meticulous and detail-driven, Krneta’s leadership team frequents construction sites
“As surveyors and consultants, we have to operate in a detail-driven way. We loved that this is exactly how the team behind LabWorkshop operates. This was evident through the workshop process and was the driving force behind our subsequent rebranding”, says Nathan.
Shaping the journey ahead
Driven by the details.
Krneta underwent an extensive process that began with a brand strategy workshop and culminated in a full-scope brand roadmap. Nathan then decided to engage the LabWorkshop team further to deliver on the recommendations made within the roadmap due to the thorough and accurate approach to the process. “We’ve worked with agencies in the past, and they’ve left a lot to be desired. As surveyors and consultants, we have to operate in a detail-driven way. We loved that this is exactly how the team behind LabWorkshop operates. This was evident through the workshop process and was the driving force behind our subsequent rebranding”, says Nathan.
A transformational process.
Nathan Krneta’s decision to collaborate with LabWorkshop has been pivotal in shaping Krneta’s transformation journey. Their shared commitment to establishing a new standard, amplified by LabWorkshop’s expertise, has given rise to a brand identity that resonates with Krneta’s mission and values and positions them as the leaders they are within their field.
Above | A rewarding process that helps align and unite leadership with shared objectives