A model integrating leadership, employees and customers.

Lab is for any organisation that takes brand value seriously and is committed to the ongoing growth and success of their business and team. Whether large or small, B2B or B2C, Lab is for businesses that want to grow their market share, increase their revenue, attract the best talent and communicate effectively to their audience, all while understanding how to get the edge on the competition.

Lab is appropriate for any business, large and small, though we recommend those who participate have a minimum annual turnover of A$250K. If you’re interested in Lab, but this figure is a limiting factor, especially if your business is a startup, please reach out to discuss your interest further with our team.

Lab has been uniquely curated with high-performing leaders in mind. Depending on the complexity of your programme, Lab requires a minimum of two in-person meetings that typically span 2 to 4 weeks. Staff and key accounts may also be required to fill in an online survey during the process at our team’s discretion. This survey will likely require no more than 1 hour per participant.

Though we’ve all become accustomed to holding online meetings over the past few years, Lab finds that some aspects of your programme will be best conducted in person to get the absolute most out of the process. If this is a barrier for you, please get in touch with our team to discuss how we can accommodate your needs.

Lab offers three workshop types that require one-time fees ranging from A$4,499.00 to A$7,999.00 exc. GST. Invoiced upon engagement and payable prior to the commencement of the workshop.

Absolutely. Through the process, we will discuss confidential business information and understand the seriousness of this responsibility. We are happy to sign a confidentiality agreement to ensure your comfort and that your information will be treated privately and with respect.

We’d love to hear from you. We find it imperative to discuss the process with each client prior to engaging Lab to ensure expectations and intentions are aligned. This process is part of a formal planning framework to ensure your programme is customised to meet your needs and requirements.

Absolutely. Fundamentally, the workshop is an information-gathering roundtable session. At the culmination of both the workshop and the strategy work that follows, you’ll be presented with a detailed report featuring a comprehensive analysis, recommendations and roadmap as a business case to maximise ROI for your brand.

We’ve spent years formulating a workshop format that ensures we obtain the most relevant information from each Lab participant. There are two in-person meetings involved in the workshop process. The first intends to capture essential details by igniting rich conversation and deep exploration. The second sees us present our findings, recommendations and roadmap.

Not at all. You’ll be equipped with a detailed brand analysis, recommendations and roadmap. What you do with that information is up to you. Though the majority of participants choose to engage in further brand endeavours with our design team once Lab is concluded, there are no obligations.

After conducting over 100 workshops to date, we’ve established what works and what doesn’t. We recommend no more than five members of your leadership team participate in Lab. This ensures focus and the ability to obtain the information needed to make lasting change. Still, valuable insights can remain unexplored due to a compact leadership team, so tailored surveys are sent to staff and key accounts when applicable to help bridge this gap.

Ideally, Lab is conducted at our designated strategy space in the Melbourne CBD. On occasions, Lab can be held at the office of the participating business. Still, we can say with experience that participants are more engaged when they step away from their office and daily routine. Plus, lunch is on us, so who can argue with that?

In short, no. Nobody knows your business better than you do. Rather than focus on what to bring, we ask that you focus on “how to show up”. That being said, we like to be prepared and recommend discussing your needs and expectations beforehand to establish a customised framework for your workshop. Outside that, leave the office behind and get in the zone because it’s time to work on your business rather than in it.

Lab is conducted by the founding members of an operational brand design and communications team. We are equipped to deliver upon all recommendations made throughout the strategic process and provide a comprehensive fee proposal to outline how this might look upon the completion of the workshop process.