Purpose

Uncover meaning.

Without purpose, a brand remains an empty shell.

A brand with purpose is a brand that creates meaningful connections and positive interactions with its customers and stakeholders. Lab helps to identify and shine a light on your brand’s true purpose.

How can we uncover your brand’s deeper purpose? Let’s talk.

Purpose topics

Vision and ideology.

Enduring visions act as guiding stars; they tell us who we are and why our brand exists in the world. Clarify your organisation’s goals and establish its long-term aspirations with enthusiasm, accuracy and durability.

    • A well-defined vision is paramount for brand effectiveness.

    • Uncover the deeper purpose driving your actions.

    • Ensure your brand vision remains aspirational and inspiring.

    • Establish a powerful core driver that underpins all your endeavors.

Strategy and mission.

What are your organisation’s short and long-term objectives? Outline the tactics that will help you achieve them, ensuring a cohesive plan that adapts to changing market dynamics and fosters innovation and growth.

    • Ensure clarity and intent in guiding your brand’s future efforts.

    • Strategically plan and forecast for brand success.

    • Revitalise your company’s purpose and mission.

    • Establish a firm foundation for your brand’s ongoing growth.

Value propositions.

Identify what drives and truly motivates your customers and key stakeholders. Build strategies to appeal to those who matter most, harnessing insights to create personalised experiences and meaningful connections.

    • Better grasp the needs and desires of your ideal customers.

    • Uncover how best to appeal to their needs and desires.

    • Aid your audience in understanding your core difference.

    • Persuade customer purchasing decisions in your favour.

Brand values.

Determine the point at which your brand is no longer your brand. Your brand values aren’t just for show; they should be lived and breathed each and every day, ingrained in your company culture and reflected in every interaction.

    • Assess if your guiding principles align with your brand values.

    • Affirm that your brand values truly represent your identity.

    • Ensure alignment of these values with all stakeholders.

    • Define how you communicate these values on a daily basis.

Business model.

Every successful company operates according to an effective business model. Assess the effectiveness of your model in delivering on goals and expectations, improving performance and adapting to changing market demands.

    • Assess how your business delivers on the promises it makes.

    • Identify deterrents that may misalign with buyers’ expectations.

    • Enhance the attractiveness of your core offering.

    • Identify areas for improving the performance of your business model.