Pinpoint the best
place to begin your
brand journey.
A unique, brand-led solution that measures the performance of leadership, employees and customers within an integrated strategic platform.
Lab uncovers the most probable formula to maximise long-term brand ROI for your organisation and offers it as a powerful roadmap report.
Integrated results
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Recognition.
Build brand recognition
Brands with strong recall yield widespread recognition, even among non-customers, amplifying their impact. -
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Marketing.
Enhance marketing results
Brands that communicate effectively achieve boosts in consumer engagement and nurture stronger relationships. -
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Trust.
Strengthen consumer trust
When brands deliver on their promises, they benefit from stronger referrals and increased conversion rates. -
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Price.
Reduce price sensitivity
Consumers are less sensitive to cost if they hold a brand in high esteem, allowing for premium pricing opportunities. -
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Loyalty.
Establish greater loyalty
Brands with higher loyalty rates benefit from a significant increase in consumer spending and repeat purchases. -
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Referrals
Earn more referrals
Satisfied customers actively spread a brand’s story, driving growth through advocacy and word-of-mouth. -
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Image.
Enhance image perception
Brands that are perceived to deliver greater performance generate stronger reputations and higher margins. -
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Products.
Launch successful products
Loyal consumers of valued brands readily adopt new offerings and are less affected by potential launch failures. -
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Talent.
Secure stronger talent
Brands that nurture strong cultures keep employees engaged while building loyalty and improving retention.
When it comes to brand strategy, most owners and managers are uncertain where to begin change.
Whether you’re part of a small business or large enterprise, Lab will audit your organisational objectives to uncover the most probable formula to maximise long-term ROI.
100+ roadmap reports
Assess and discover
Get a cross-disciplinary roadmap report.
Audit performance
Great brands are backed by an effective strategy. Get an unbiased analysis of your efforts to date and a roadmap highlighting the best steps forward for your brand’s future growth.
Receive an actionable brand roadmap report that outlines the best steps forward for your growth.
A brand is not a set-and-forget asset. It must follow a comprehensive action plan to succeed.
Informed by a comprehensive audit highlighting what your brand is doing right and where it can improve.
Gain access to helpful, unbiased information that a creative agency may not offer you.
“From the moment we met the LabWorkshop team, I felt assured they were the experts we needed to partner with. They didn’t hold back in highlighting the necessary changes McCormack needed to make, and it was evident that they meant business.”
Lauren McCormack | Director
McCormack
“The LabWorkshop team supported us through a rigorous brand strategy process, culminating in a complete brand repositioning and communications strategy. They have proven their capability to provide support through all project stages time and time again.”
Steven Toia | Principal
Genton
Prioritise and budget
Identify where best to allocate resources.
Plan resources
Like most areas of business, building a brand is complicated. Determine where best to allocate your resources before making any costly decisions that could make little to no difference to your bottom line.
Discover what will work for your brand before engaging an agency and assigning an unnecessary budget.
Get the most of your brand and marketing budget with a concise brand roadmap report.
Receive a brand roadmap report that plans for your growth but is considerate of your current circumstances.
Save time and money by ensuring resources are spent in the areas that produce the strongest results.
“The LabWorkshop team were incredibly detailed in their assessment of the nMB brand, helping us to forecast and optimise its long-term reach. They led us through a deep dive into the current state of our brand and marketing, painting a clear picture of how to get to the next level.”
Gerald Foley | CEO
nMB
“When you’re investing substantially in your brand and everything associated with it, you want to make sure you’re getting the best outcomes you possibly can be, and that’s where LabWorkshop made good business sense for us. It was definitely the right move.”
Robert Goodwin | Managing Director
Cube Financial Group
Compare and position
Secure a strategic edge on competition.
Analyse the market
Your competitive market is likely overflowing with comparable offerings that are fighting each day to eat into your market share. Examine what your competition is doing and how to achieve an advantage over them.
Outline a strategic and actionable plan to gain a genuine advantage over your competitor’s offerings.
Assess the changing dynamics of your industry and identify unique insights and opportunities for your organisation.
Evaluate their unique brand positioning, allowing your organisation to hone yours with purpose and intent.
Understand how to effectively position your brand against your competition within your local marketplace.
“We realised that we needed some external expertise to readjust our positioning in the market as it didn’t match up to the success of our business. I commend the LabWorkshop team for their grasp on our business and the direction and vision they have provided for our brand.”
Peter Way | Managing Director
Natbuild
“As surveyors and consultants, we must operate in a detail-driven way. We loved that this is exactly how the team behind LabWorkshop operates. This was evident through the workshop process and was the driving force behind our subsequent rebranding with the team.”
Nathan Krneta | Director
Krneta
Organise and structure
Test your company’s ideas and theories.
Test strategies
Successful leaders know a problem when they see one. But being aware of a problem and knowing how to best solve it are two different things. Identify and resolve them before moving too far along your journey.
Your organisation agrees that your brand is underperforming but is unsure where or how to address the problem.
Deep down, most organisations know they could be driving their brand more purposefully and effectively.
Remove the guesswork by receiving a clear framework that outlines where to focus your attention and why.
Brand strategy is often neglected because it doesn’t demand the same attention as more urgent tasks.
“As a luxury developer, partnering with brands such as Ralph Lauren and Bentley, we couldn’t make mistakes regarding our position in the market. That’s why we engaged LabWorkshop, to help us understand how to truly capitalise on our unique difference.”
Michael Pesochinsky | President
PB&Co.
“I decided to work with the team because I’d been sent up the river once before by an agency who were all bark and no bite. After spending big dollars, we were no better off. The LabWorkshop team helped us plan the best path forward for our brand, and we haven’t looked back.”
Ray Chamberlain | Managing Director
Chamberlain+Co.
How Lab works
Workshop.
Book a strategic roundtable workshop
By following our tried and tested process, our brand strategy team conducts a two-hour workshop to extract the information that truly matters to the success of your brand and organisation.
Surveys.
Complete our tailored online surveys
Your leadership team won’t have all the answers, that’s why it’s important to gain valuable insights from additional stakeholders, including your board, your team and at times, your customers.
Assessment.
We conduct a thorough assessment
Our team will carefully assess not only the results of the workshop but also theorise potential strategic scenarios for your brand across multiple performance metrics, ensuring a comprehensive approach.
Roadmap.
Get your unique roadmap report
The culmination of our research is provided in a detailed, customised performance report outlining insights, opportunities and future recommendations on how best to strengthen and grow your brand.
FAQ
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Lab is for any organisation that takes brand value seriously and is committed to the ongoing growth and success of their business and team. Whether large or small, B2B or B2C, Lab is for businesses that want to grow their market share, increase their revenue, attract the best talent and communicate effectively to their audience, all while understanding how to get the edge on the competition.
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Lab is appropriate for any business, large and small, though we recommend those who participate have a minimum annual turnover of A$250K. If you’re interested in Lab, but this figure is a limiting factor, especially if your business is a startup, please reach out to discuss your interest further with our team.
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Lab has been uniquely curated with high-performing leaders in mind. Depending on the complexity of your programme, Lab requires a minimum of two in-person meetings that typically span 2 to 4 weeks. Staff and key accounts may also be required to fill in an online survey during the process at our team’s discretion. This survey will likely require no more than 1 hour per participant.
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Though we’ve all become accustomed to holding online meetings over the past few years, Lab finds that some aspects of your programme will be best conducted in person to get the absolute most out of the process. If this is a barrier for you, please get in touch with our team to discuss how we can accommodate your needs.
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Lab offers three workshop types that require one-time fees ranging from A$4,499.00 to A$7,999.00 exc. GST. Invoiced upon engagement and payable prior to the commencement of the workshop.
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Absolutely. Through the process, we will discuss confidential business information and understand the seriousness of this responsibility. We are happy to sign a confidentiality agreement to ensure your comfort and that your information will be treated privately and with respect.
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We’d love to hear from you. We find it imperative to discuss the process with each client prior to engaging Lab to ensure expectations and intentions are aligned. This process is part of a formal planning framework to ensure your programme is customised to meet your needs and requirements.
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Absolutely. Fundamentally, the workshop is an information-gathering roundtable session. At the culmination of both the workshop and the strategy work that follows, you’ll be presented with a detailed report featuring a comprehensive analysis, recommendations and roadmap as a business case to maximise ROI for your brand.
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We’ve spent years formulating a workshop format that ensures we obtain the most relevant information from each Lab participant. There are two in-person meetings involved in the workshop process. The first intends to capture essential details by igniting rich conversation and deep exploration. The second sees us present our findings, recommendations and roadmap.
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Not at all. You’ll be equipped with a detailed brand analysis, recommendations and roadmap. What you do with that information is up to you. Though the majority of participants choose to engage in further brand endeavours with our design team once Lab is concluded, there are no obligations.
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After conducting over 100 workshops to date, we’ve established what works and what doesn’t. We recommend no more than five members of your leadership team participate in Lab. This ensures focus and the ability to obtain the information needed to make lasting change. Still, valuable insights can remain unexplored due to a compact leadership team, so tailored surveys are sent to staff and key accounts when applicable to help bridge this gap.
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Ideally, Lab is conducted at our designated strategy space in the Melbourne CBD. On occasions, Lab can be held at the office of the participating business. Still, we can say with experience that participants are more engaged when they step away from their office and daily routine. Plus, lunch is on us, so who can argue with that?
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In short, no. Nobody knows your business better than you do. Rather than focus on what to bring, we ask that you focus on “how to show up”. That being said, we like to be prepared and recommend discussing your needs and expectations beforehand to establish a customised framework for your workshop. Outside that, leave the office behind and get in the zone because it’s time to work on your business rather than in it.
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Lab is conducted by the founding members of an operational brand design and communications team. We are equipped to deliver upon all recommendations made throughout the strategic process and provide a comprehensive fee proposal to outline how this might look upon the completion of the workshop process.